Where the field disagrees · company
Remarkable Product vs Separate Marketing Function
1Purple Cow and Growth Hacker Marketing argue a remarkable product markets itself
2Traditional marketing books treat marketing as a distinct persuasion and communication function applied to any product
What turns on it · It decides whether you pour resources into building an inherently worth-talking-about product or into the craft of promoting whatever product you have.
Drawn from Market A Product Or Brand — read it free, in full.
Where the field disagrees · creative
Patent's Purpose: Profit or Progress
1Practitioner guides (Pressman, Stim, Rimai) treat the patent as a tool for financial return, market control, and monetization — you file to protect and profit from your invention
2Durham frames patents as instruments of societal technological progress and knowledge dissemination — the macro justification for the whole system
What turns on it · How you frame the goal shapes what you patent, how broadly you disclose, and whether you measure success by revenue or by contribution to the field.
Drawn from Get A Patent — read it free, in full.
Where the field disagrees · eng
Data As Cause Or Feedback Loop
1Most books treat data quality as an upstream cause: better data produces better models, in a one-directional pipeline
2ai engineering asserts a reverse loop where user satisfaction drives a data flywheel that improves training data quality, making data both cause and effect
What turns on it · Whether you architect a static training pipeline or an instrumented feedback loop determines how your system improves after launch.
Drawn from Build AI Applications — read it free, in full.